PHUKET SPORTS ACADEMY SECURES PRESTIGIOUS KIDS TRIATHLON PARTNERSHIP

PHUKET, THAILAND – Phuket's newest sporting facility has secured a key partnership with World Triathlon Corporation's global youth programme – IronKids – and will celebrate the collaboration with its first regional event on April 23, 2011.

The Phuket International Academy Sports & Leisure Club's (PIASLC) partnership with IronKids will include four events each year on the island with a number of training camps run throughout the year, and will be known as PIASLC IronKids Phuket.

IronKids Director Michelle Payette said the key goals for PIASLC IronKids Phuket are to inspire and motivate youth through sport to lead an active, positive and healthy lifestyle. The Triathlon Camp series and race events target children ranging from 6 to 15 years and offer age-appropriate race distances and training with an emphasis on fitness, fun and safety.

"We are excited to collaborate on these events at PIASLC because our organisations share similar values. After being a resident in Phuket for more than eight years, I know first hand that the area has much to offer and is a prime sports destination for the region," Ms. Payette said.

Phuket International Academy Chief Executive Officer Nick Seaver said the PIASLC had managed to sign prestigious partners such as IronKids because it is one of the world's best sporting and event facilities.

"This IronKids partnership is perfect for what we're all about: creating a fun atmosphere for families to come together, and for kids to develop confidence, improve their health and their swimming, biking and running skills," Mr. Seaver added.

The inaugural PIASLC IronKids Phuket event in April next year is for children ranging in ages from, 6 to 15. Those in the 6 to 8 age group will undertake a 50-metre swim, 3-kilometre bike ride and 500-metre run. Those in the 9 to 11 age group compete in a 150-metre swim, 6-kilometre bike ride and 1-kilometre run while those aged 12 to 15 participate in a 300-metre swim, 12-kilometre bike ride and 2-kilometre run.

Cost per individual entrant is THB750 or THB500 per person for teams entering the race. An early bird discount of 15 percent is being offered to all registrations before the 28 February 2011.

There will be a variety of training camps held at PIASLC and throughout the year, with the initial camp taking place prior to the first triathlon event in April. Trainers will offer specific tips on triathlon and how to transition between disciplines, bike setup and maintenance, pacing and sportsmanship.

Sign up for the April 23 race by visiting the website www.IronKidsPhuket.com. There will also be registration desks available at the Laguna Triathlon registration tent on the 27 November, as well as at the Ironman 70.3 Asia-Pacific Championship registration tent on the 3 and 4 December, 2010 in Phuket, Thailand.

For further information or more high-resolution photography, please contact:

Primporn Jidsa-ard
PR and Marketing Manager
Thanyapura PR & Marketing Division
Tel: +66 (0)76 336 000
E-mail: primporn@thanyapura.co.th

www.phuketinternationalacademy.com
www.thanyamundra.com
www.thanyachiva.com
www.thanyachitra.com

Mark Armsden
Director
Delivering Asia Communications
Tel: +662 246 1160
Mobile: +6684 121 4930
E-mail: ma@deliveringasia.com
www.deliveringcommunications.com

Note To Writers and Editors
Phuket International Academy (PIA), in the northern reaches of Phuket, just 15 minutes from Phuket International Airport, is an integrated facility boasting Phuket's newest international Day School, a multi-faceted Sports & Leisure Club for elite athletes, amateur enthusiasts, artists and wellness seekers in the Mind Centre sanctuary that provides training in the cultivation of mental and emotional balance. Accommodation to support the three PIA centres is provided by partner Thanyapura Hospitality Group, which offers its portfolio of resort and retreat properties, namely: the 77-room, four-star Thanyachiva Lifestyle Resort (Phuket), 38-room, three-star Thanyachitra Retreat (Phuket) and the, nine-suite five-star Thanyamundra Organic Resort in Khao Sok. Innovative food and beverage outlets range from organic restaurants and cooking schools to sports and booster bars, along with a distinctive wine cellar with artisan cheese and speciality chocolate. This broad range of facilities across PIA and THG present an ideal venue for leisure travellers, sports people, and wellness seekers to corporate retreats, seminars, incentives and teambuilding.

PIA prides itself on being a responsible member of the community, operating with integrity as an equal opportunity employer and adhering to highest ethical standards to fulfil the intellectual, physical, creative and spiritual potential of all students, members and participants of the three centres.
 
ABOUT IRONKIDS
The mission of IronKids is to inspire and motivate youth through sport to lead an active, positive and healthy lifestyle. World Triathlon Corporation acquired IronKids in 2007 from the Sara Lee Corporation that owned the event series since 1985. In its inaugural year, 2009, the IronKids National Triathlon Series hosted nine races, including a National Championship. In 2010, the series grew domestically as well as globally, with international licensed events taking place throughout Europe and Asia-Pacific. In 2011, the series will expand to more than two dozen events in the U.S., including 13 races in the Hy-Vee IronKids Midwest Triathlon Series. IronKids has seen more than 50,000 participants in its history.

January 21, 2011

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